The nearly 3.7 million American babies born in 1982 weren't special, except to their families. But in the eyes of demographers, they were categorically different from the 3.6 million Americans born in 1981. They were the first members of a new club: Generation Y.
This so-called millennial cohort, the largest generation in American history, landed in the cradle during an awful recession, learned to walk during the Reagan recovery, came of age in the booming 1990s, and entered the labor market after the Sept. 11 attacks and before the Great Recession, the two tragedies of the early 21st century. They've survived an eventful few decades.
Yet nothing in those vertiginous 30 years could have prepared them for the economic sledgehammer that followed the collapse of the housing market in 2007-08. And the aftereffects, economists fear, may dog them for the rest of their working lives.
http://orics.com
Still, do Gen Y really count as the unluckiest generation since World War II? It's true that wages haven't grown this slowly in decades, and globalization and technology have held down wages for millions of young workers to an unprecedented extent.
But in some ways, Generation Y are also the luckiest.
For one thing, they're living in an age of affordable abundance.
Food has never been cheaper as a share of the typical American family budget. The price of apparel is also falling relative to wages. The Internet,
while no substitute for gainful employment, has made many things cheaper that used to take extra income to buy--communication, notably, including private information-sharing and professional collaboration. It has made casual retail cheaper (and more convenient). It has also made mass entertainment cheaper, especially music and amateur videos. These commodities have grown cheaper, in part, by replacing and lowering the cost of human work.
As far as food goes Millennial foodies are literally the ‘tastemakers’ when it comes to what we put in our mouths, where we buy it and how we want it packaged.
Millennials are especially interested in the story behind their food and looking to learn more about what’s in it and how it’s made: 8 in 10 said they like “behind the scenes” commercials for foods they consume, they want to know more about how their food is produced, and they think brands don’t disclose enough about their food products.
eco-friendly packaging as well as unique flavors and textures enhances the appeal of food products for Millennials shopping the center of the store. Food companies are realizing that time-tested package designs like cans, jars and bottles in many ways do not jive with the Millennial lifestyle and this generation’s unique attitudes towards food, health, and the environment.
Millennials are more spontaneous and adventurous in their interactions with food. They enjoy eating with others, whether cooking at home or going to happy hour with friends, and report they feel less comfortable eating a meal alone (45% vs. 54% of older consumers). Millennials believe they consume healthier, more expensive, more natural/organic, less processed and better tasting foods and brands than their parents.They also are more likely than previous generations to be gender neutral when it comes to the role of cooking (61% of females and 60% of males enjoy cooking). They consider food an adventure and seek out different, ethnic and artisan foods (40% like to try new kinds of ethnic cuisines and “anything new and different,” compared to 34% and 32% respectively of GenX/Boomers combined).
All this data is leading to one conclusion, Gen Y is more knowledgeable and open to food and food production then all Generations combined, why?, what cause this tremendous change in this group? "I say technology" say Hagay Lavi General Marketing Manager at Orics Industries.
"The more we are dependent on technology and the more technology we are wired to, we find ourselves less connected to people and more to machines.
Gen Y do not rush to finish their homework or work so they can "hang out with friends", they rush to finish so they can chill and be connected to their favorite TV channel or app on the Ipad.
the closest room to the living room is the kitchen and so, this area became our domain.
we watch food programs and food technology related shows."
Generation Y is a food specialist and food is its passion.
If past Generations were buying their food at the local grocer, Generation Y is going to Costco and BJ's in search of new tastes and new ethnicity in food.
If past generation were going to restaurants, generation Y is proudly trying his talent in the kitchen.
food ingredients are available like never before and with it the understanding that food might be the only safe way to do business without the dependency of suppliers from china and being controlled by outer Economies.
It never been easier to start your own food production facility.
we already established that generation Y passion and focus is food, now all they need is a facility that could easily be a kitchen and automation.
American made machines for food production can be anywhere from $10,000 to $1,000,000 depends on speed and size.
table top equipment that is capable of filling and sealing 5-8 cups / trays per minute is not so pricy and can easily take any food company from lavel 1 to level 4 in no time.
take for example Orics M10 tray sealer and the Orics volumetric filler, with this two machines, that both of them do not exceed the size of 4 feet table and the total amount of $30,000, you can really call yourself a food facility.
Orics M10 Manuel table top cup and tray sealer.
Orics VF-ND 3200 filler.
